Ekta Gupta

State President

Punjab Water Resources Council

Ekta Gupta is the Founder and CEO of Parijai Genus Pvt. Ltd., an innovative green enterprise established in 2017 with a mission to bring people closer to nature and promote the “Go Green” philosophy. Under her leadership, the firm has grown into a purpose-driven organization that champions environmental sustainability while creating meaningful livelihood opportunities for women. Her vision reflects a deep commitment to building a greener planet through products and practices that foster a harmonious relationship with nature.

Ekta’s entrepreneurial journey is rooted in her childhood passion for plants and her unwavering dedication to women’s empowerment. Since 2016, she has been working tirelessly to build a platform that not only nurtures the environment but also uplifts women artisans by providing them with dignified work, fair wages, and humane working conditions. Her approach combines creativity, ethical practices, and social responsibility, enabling Parijai Genus to evolve into a model enterprise in the green sector.

Driven by the mission “Every Corner Needs a Plant,” Ekta envisions expanding Parijai Genus to generate employment for over 2 lakh women, creating a widespread social and environmental impact. Her leadership continues to inspire communities to embrace sustainable living and recognize the transformative power of women-led enterprises. With her dedication, vision, and commitment to change, Ekta Gupta stands as a powerful advocate for a greener world and inclusive economic growth.